Sustainable marketing: social responsibility and ethics
8 important questions on Sustainable marketing: social responsibility and ethics
The last part of the marketing plan is the implementation plan. Why is it important to make an implementation plan?
- An implementation plan is important because it ensures your marketing strategy is executed effectively.
- It increases the chances of achieving your goals by:
- Clear direction.
- Providing a clear direction.
- Resource allocation.
- Helping to allocate resources wisely.
- Team organisation.
- Keeping the team organised.
- Challenge alertness.
- Preparing you for unexpected challenges.
Cost-effectiveness is one of the primary points of evaluation in your implementation plan. Can you explain what cost-effectiveness entails and why, despite differing goals compared to traditional industries, marketing for organisations in the Cultural and Creative Industries is still focused on cost-effectiveness?
- Cost-effectiveness ensures that the resources invested yield greater benefits than costs.
- Cost-effectiveness still focal point in CCIs:
- Sustainability of Arts Organisations.
- Generating income is needed to stay open and fund future programs.
- Maximising Limited Resources.
- CCI organisations often work with limited resources.
- Therefore, every euro spent counts.
- Audience Development.
- Bringing in an audience (attendants) is crucial to fulfil the mission and goals.
- Funding.
- Profits signal succes to stakeholders.
- Revenue Beyond Tickets.
- Effective marketing amplifies impact while keeping costs reasonable.
Can you explain what an action plan is, its importance in a marketing plan, and the five main aspects it consists of?
- The action plan in marketing is a detailed guide outlining the steps and tactics needed to achieve SMART marketing objectives.
- Five main aspects:
- SMART objectives.
- Tasks & Actions.
- Responsiblities.
- Timeline.
- Performance Metrics / Key Performance Indicators (KPIs).
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The contingency plan is an important aspect of the implementation plan. Can you explain what a contingency plan is and what its four key considerations are?
- A contingency plan is the proactive strategy with specific actions and procedures to follow in case of unforeseen events or situations that threaten your marketing campaign's or business objectives' success.
- Key considerations:
- Identify Potential Risks.
- Alternative Strategies.
- Resource Allocation.
- Communication Protocols.
What is sustainability considering sustainable marketing?
What's the difference between consumerism and environmentalism?
Environmentalism is an organized movement designed to protect and improve people's current and future living environment.
Regarding the fifth sustainable marketing principle, societal marketing, we distinguish Salutary, desirable, deficient and pleasing products, based on immediate satisfaction and long-run consumer benefits. What's the difference?
Desirable; products that give both high immediate satisfaction and long run benefits. E.g. Tasty and nutritious foods.
Deficient; products that have neither immediate appeal nor long run benefits.
Pleasing ; products that have high immediate satisfaction, but low long-run benefits. E.g. Alcohol, drugs, cigarettes.
What are ethical issues in marketing?
There are a few ethical norms:
- Don't harm
- Foster trust
- Embrace ethical issues
The question on the page originate from the summary of the following study material:
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