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Summary: Digitale Marketing

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Read the summary and the most important questions on digitale marketing

  • Module1: Introductie Digitale Marketing

    This is a preview. There are 29 more flashcards available for chapter 01/01/2015
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  • Def. Ad impression

    each instance a consumer is exposed to an online ad
  • Def. Ad click

    A click on an ad impressie served in the period being measured
  • Def. Conversion tracking

    Gives advertisers visibility into how consumers are interacting with their brand throughout the marketing funnel.
  • Def. Digital display advertiser

    a form of digital marketing, which uses display adverts appearing on web pages as a means of communicating relevant commercial messages to a specific audience based on their profile.
  • Def. Direct marketing

    a channel form of advertising to communicate straight to the consumer.
  • Def. Email marketing

    a form of permission based direct marketing
  • Def. instant messaging

    Messages sent between two connections in real time through a social media network or email platform. e.q. Facebook, MSN
  • Def. Link building

    process of actively cultivating incoming links to a site
  • Def. Permission based marketing

    refers to any marketing effort where the recipient of the marketing has opted in or given their permission to send then information
  • Def. Quality score

    a measure of relevance for your ad, kenword or webpage

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