Lecture title - Both

4 important questions on Lecture title - Both

What are the 2 types of primary research?

Quanitative
Qualitative

What is quanitative primary research?

research that tests theories or hypotheses by analysing relationships through numbers

What is qualitative primary research?


uses inductive rather than deductive logic
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What is inductive logic?

reasoning that creates generalisations or probable conclusions observations or evidence

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