Communication and culture - Models of communication - The interactive model

3 important questions on Communication and culture - Models of communication - The interactive model

What is the basis for the interactive model of communication

Emphasis on context and people

What does subjectivity of communication mean

One reason why the receiver seldom decodes the message into exactly the same meaning as the source had in mind

Explain the interactive model in the field of intercultural communication

Communication systems operate within the confines of cultural rules and expectations:
a message may have different meanings associated with it, depending on the culture in which it was sent or received

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