Value orientations and behaviour - Kluckhohn and Strodtbeck's value orientations

5 important questions on Value orientations and behaviour - Kluckhohn and Strodtbeck's value orientations

What are value orientations?

The means that a society uses to solve universal problems that emerge from relationships with others, ant with time, activities and nature

Value Orientation Theory suggest that cultures develop unique positions on five value orientations

  1. The relationship of people with nature
  2. activity (state of being-development-industriousness)
  3. time (past-present-future)
  4. human nature (people are good-mixed-evil)
  5. social relations (individualistic-collective-hierarchical)

Define the relationship between Western civilizations and nature

Nature is regarded as something that has to be conquered (capitalism advocates conquering and profiting from nature)
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What do present-oriented cultures emphasize

Spontaneity and immediency

What do future-oriented cultures emphasize

The importance of present activities to future outcomes

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