Perception and categorization - The influence of culture on perception - Ethnocentrism, stereotypes, prejudice and racism

9 important questions on Perception and categorization - The influence of culture on perception - Ethnocentrism, stereotypes, prejudice and racism

Where does culture play a key role

  • in influencing what information we select from available external stimuli
  • in influencing how we categorize the incoming information
  • in influencing the meanings we assign to the information

What does prejudice constitute

Generalised evaluations about a person, object or action that are the result of individual experience, interpersonal communication or media influence

What are the functions of prejudice

- utilitarian: prejudice may be rewarded economically or socially
- ego-defensive: prejudice allows us to avoid admitting certain things about ourselves
- value-expressive: it allows people to highlight the aspects of life they value
- knowledge: it allows us to organise and structure our world in ways that makes sense to us and are relatively convenient
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What is the ege-defensive function of prejudice

Prejudice allows us to avoid admitting certain things about ourselves

What is the value-expressing function of prejudice

It allows people to highlight the aspects of life they value, such as affiliation with a particular social group

How does Brislin categorise prejudice

According to the intensity action or emotion:
verbale abuse, physical avoidance, discrimination, physical attack, massacre

Explain verbal abuse in relation to prejudice

Verbal abuse is often accompanied by labelling e.g., racist labels

Explain physical avoidance in relation to prejudice

Might lead to someone to avoid making friends

Which kinds of racism differentiates Stuart Hall

1. Overt racism: explicit expression of racist attitude
2. Inferential racism: subtler and involves such things as the unthinking acceptance of racial stereotypes

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