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Value orientations and behaviour - Schwartz's cultural taxonomy

7 important questions on Value orientations and behaviour - Schwartz's cultural taxonomy

What is Schwartz's cultural taxonomy

Schwartz defines values as the desirable goals (varying in importance) that serve as guiding principles in people's lives.

Similarities Schwartz and Hofstede

Both attempt to identify national cultural dimensions that can be used to compare cultures by aggregating the value priorities of individuals

Schwartz's affective autonomy

A society that recognizes individuals as autonomous entities who are entitled to pursue their own stimulation and hedonistic interests and desires

Schwartz's egalitarian commitment

A society that emphasizes the transcendence of selfless interests

Schwartz's autonom vs embeddedness

In autonomy cultures, people are more independent; they find meaning in their own uniqueness; they are encouraged to expres their own preferences, traits, feelings, opinions and motives. France and Japan.
Embeddeness cultures view the person as an entity embedded in the collectivity who finds meaning in life largely through social relationships. Identifying with the group and participation in its shared way of life is important. Conservatism, predictability, obedience to authority, maintenance of social order and respect for tradition and elder's wisdom. Nigeria

Schwartz's hierarchy vs egalitarianism

Hierarchical cultures view the unequal distribution of social, political and economic power as legitimate and desirable. They prefer the use of power ascribed by hierarchical systems to ensure socially responsible behavior. Ans compliance with the obligations and rules is emphasized. Thailand and Turkey. Eastern Europe and Balkan
Egalitarianism believes that responsible social behavior can be induced by encouraging people to recognize one another as moral equals who share basic interests. People in these cultures are socialized to a commitment to voluntary cooperation with others to transcend selfish interest. Spain and Belgium

Schwartz's mastery vs harmony

Mastery cultures encourage people to actively control and change the world and to exploit it in order to advance personal or group interests. Emphasis on getting ahead through self-assertion, ambition, success, daring and competence are valued. India and China
harmonious cultures value harmony with nature, encourage acceptance and fitting harmoniously into the environment, as humans are viewed as an integral part of nature; unity with nature, protecting the environment and world of beauty are valued. Italy and Mexico

The question on the page originate from the summary of the following study material:

Introducing Intercultural Communication Global Cultures and Contexts | 9781526431707 | Shuang Liu, et al

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