Service blueprint
4 important questions on Service blueprint
What is a service blueprint?
- Is a diagram that visually maps out all the related parties who participate in the service delivery
- Clarifies all interactions between customers and employees and how backstage activities and systems support these interactions
What is the purpose of a service blueprint?
- Garante the value proposition promised by the restaurant to their customers
- It helps professionals design new services and redesign existing ones
- Manager the opportunity to identify a weak point and reduce potential service failures
- Helps to enhance service quality, and retain or attract new customers
How to build a service blueprint?
- Always designed from the customer's perspective
- Before designing the blueprint you should --> IDENTIFY WHICH SERVICE PROCESS YOU WHANT TO BLUEPRINT AND DIFINE THE REASON
- Select the customer segment you want to focus on
- Associate the value proposition with the segment
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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2. Adapt the restaurant space
- Adapt it to the environment (SWOT)
- Adapt it to respond to customer needs (STP Strategy)
- Adapt it to your F&B concept (Service blueprint)
Adapt your restaurant to your customer journey
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
