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Summary: Propaganda
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Read the summary and the most important questions on Propaganda
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1 Propaganda
This is a preview. There are 6 more flashcards available for chapter 1
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Calling upon an individual or group as an expert in an area to support the argument made by the author of a work.
appeal to authority -
Using emotional (loaded) words or phrases in order to trigger an emotional response from the audience.
appeal to emotion -
Calling upon the audience's ability to think in a rational way in order to cause a change in thinking.
appeal to reason -
Using a low priced item to draw a consumer into a store, and then, persuading them to buy a higher priced item instead.
bait and switch -
Connecting the use of a product or idea with patriotism.
flag waving -
Using general or vague information to highlight the product without giving any specific information about it's performance or how it works.
glittering generalities -
Using a derogatory term to create a negative emotion for and individual, thing, or idea.
name calling -
Using the idea that "everybody" is thinking or doing what the author says and adding that if the reader does not agree with the author's views, the reader will lose his/her peers' respect.
peer pressure -
Someone just like you who has your problems, understands your life, and uses this product or agrees with this idea.
plain folks -
Using a well-known figure to lend importance or prestige to a program, product, or idea.
prestige identification
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