Hotel classifications
3 important questions on Hotel classifications
What is the purpose of hotel classification?
- Is to inform customers so their hotel choice meets their expectations
- It justifies the property's rates
- It serves as a reference point for online customer evaluation platforms
- It's a communication framework for all intermediaries, such as tour operators or travel agencies
- It's a powerful marketing and promotion tool
- Hotel classifications are not standardized and compulsory around the world --> culture plays an important role in this process as each country wants to remain authentic in their hospitality offers
What are the most communication ways to classify hotels?
Official rating for hotel chains --> Stars (1*-5*)
What are the 4 criterias to take into account when classifying an hotel?
- Rooms
- Bathrooms
- Basic hotel services
- Food services
- “6-star” or “7-star” hotels are not official (just marketing, e.g. Burj Al Arab)
- These criteria are defined by countries, regions or territories and they are checked Avery 2 to 6 years by an accredited inspection organization
- Managed by:
- Governments
- Private organizations
- Websites or magazines
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