Hotel overbooking
4 important questions on Hotel overbooking
Why do hotel overbook?
- The hotel has a better chance of reaching 100% occupancy
- All the rooms that remain empty = loss of revenue
What are the issues with overbooking?
- Customer satisfaction might suffer --> negative reviews
- Loss of future business
- Loss of revenue --> hotelier might have to pay a higher price for the guest that had to walk. The guest won't use the service privided by the hotel
- Braching its own reservation policy (p.ex. Guest with guaranteed reservation)
What are the ways to manage overbooking?
- Should be done on past statistics to minimize error
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What are the factors that the hotel should consider?
- Type of customers expected
- Day of the week
- Seasonality
- Reservation policies
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