Different types of Spas - Spas customer profiles
5 important questions on Different types of Spas - Spas customer profiles
Why is the spa sector growing?
- Wide array of treatments offered
- Locations
- Price ranges
What are the general criteria in order for somebody to choose a spa?
- Spa reputation
- Strong brand name
- Type of spa
- Location
What are the 3 profiles of guests?
- Discovery
- Regular
- Experienced
- Higher grades + faster learning
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How is a discovery guest?
- Inexperienced guests who seek immediate and visible effect from their experience
- Prince sensitive
How is an experienced guest?
- High expectations --> most exclusive and memorable experience
- Low price sensibility and very difficult to satisfy
- Well being is part of their lifestyle
- Long and personalized programs
- Drive the spa industry to improve
The question on the page originate from the summary of the following study material:
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