Different types of Spas - Spas customer profiles

5 important questions on Different types of Spas - Spas customer profiles

Why is the spa sector growing?

  1. Wide array of treatments offered
  2. Locations
  3. Price ranges

What are the general criteria in order for somebody to choose a spa?

  1. Spa reputation
  2. Strong brand name
  3. Type of spa
  4. Location

What are the 3 profiles of guests?

  1. Discovery
  2. Regular
  3. Experienced
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How is a discovery guest?

  • Inexperienced guests who seek immediate and visible effect from their experience
  • Prince sensitive

How is an experienced guest?

  • High expectations --> most exclusive and memorable experience
  • Low price sensibility and very difficult to satisfy
  • Well being is part of their lifestyle
  • Long and personalized programs
  • Drive the spa industry to improve

The question on the page originate from the summary of the following study material:

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