Summary: Science Communication To Influence Change
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Read the summary and the most important questions on Science communication to influence change
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5 Week 5: Visual appeal: science through images
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5.1 Book 5.1: Introduction to visual communication
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What is the myth about image processing speed?
- Claim: We process images 60000 times faster than text.
- Found in resources and reports.
- Origination can't be traced.
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What are the key features of visual communication?
- Relies on eyesight
- Uses signs (symbols, indexes, icons)
- Memorable: better than text
- Concise: information dense
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How is visual communication described in the summary?
- Uses images instead of words.
- Avoids language, more universal.
- Contains misinformation like other science.
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Why is visual information richer than text?
- Photographs convey more information
- Avoids language/grammar constructs
- Used in public facilities like airports/shopping centers
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What does the disabled sign symbol actually mean?
- Means "accessibility"
- Created by WHO and ISO
- Doesn’t need language for understanding
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How do words and pictures differ in brain processing?
- Less distinction than expected
- Words processed like pictures
- Words sounded in heads for meaning
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Why do airports and shopping centers use symbols?
- Symbols/logos are universal
- Don’t require specific language
- Streamline communication for diverse audiences
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5.2 Book 5.2: Visuals and the linear communication model
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What is the range of design complexity?
- Simple to very complex design
- Used alone or combined with text/sound
- Versatile use
- Addresses real to abstract
- Cognitive influences
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What is 1-to-many communication?
- Examples: missing person poster, social media, sign language. -
What is the linear model of communication used for?
- Understand how factors affect visual communication
- Enhance or interfere message to audience
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