EXAM preparation - WS Study session
11 important questions on EXAM preparation - WS Study session
What are the main differences between the four hotel organizational types:
franchise hotel: the owner pays to use the brand but operates independently. (Hampton by Hilton)
chain/ brand hotel: In a chain hotel, the corporation owns or leases the property and operates it directly - they have full operational and financial control.( van der valk)
management company: operates a hotel on behalf of the property owner, but neither the management company nor the owner necessarily own the brand name. ( Aimbridge Hospitality)
What are the primary responsibilities of the commercial department
sales manager: require new clients
marketing manager: build brand awareness
commercieel manager: oversees al the departments
How do the departments within the commercial department collaborate?
- Communicatie tussen teams via vergaderingen en digitale tools.
- Informatie delen over klanten en projecten.
- Gezamenlijke strategieën ontwikkelen om doelstellingen te behalen.
- Feedback van verschillende afdelingen gebruiken om processen te verbeteren.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What is the reporting structure in the commercial department?
What kind of data does the commercial department use?
Occupancy data: Accupancy
Guest data:
competitor data
forecast data
When would you use qualitative vs quantitive research
Research that collects non-numerical data to understand opinions, feelings, or reasons,
Quantitative research:
Research that collects numerical data to measure, compare, or analyze results.
What are the key ethical principles in research?
✔ The researcher must clearly state who they are and why the research is being conducted.
→ This links to informed consent and honesty.
✔ Participants should know what the research involves, how long it will take, and what is expected of them.
→ This is part of informed consent and protection from harm.
✔ Participants must know how their data will be used, stored, and shared.
→ This relates to confidentiality, anonymity, and privacy.
✔ Participation must be optional, with no pressure, and participants can withdraw at any time.
→ This matches voluntary participation and right to withdraw.
Explain the difference between anonymity vs confidentiality:
- The researcher cannot identify the participant at all.
- No names or identifying details are collected.
An online survey where respondents do not enter their name, email, or ID number.
Confidentiality
- The researcher knows who the participant is, but does not reveal their identity to others.
- Personal details are kept private and protected.
A face-to-face interview where the researcher knows the participant’s name, but reports the findings using codes or pseudonyms.
Give me 2 examples for each PESTEL factor that could affect hotels:
- Changes in visa regulations affecting international tourists
- Government travel restrictions or advisories
- Inflation increasing operating costs (food, energy, wages)
- Economic downturns reducing leisure and business travel
- Changing travel preferences (e.g. demand for eco-friendly or wellness hotels)
- Aging populations increasing demand for accessible facilities
- Use of online booking platforms and mobile apps
- Adoption of contactless check-in and digital keys
- Pressure to reduce energy use and carbon emissions
- Impact of climate change on tourist destinations (e.g. extreme weather)
- Health and safety regulations for guests and staff
- Employment laws affecting wages, working hours, and contracts
Product life cycle (PLC)
- Introduction
- Product is launched into the market
- Sales are low, costs are high
- Heavy spending on promotion and marketing
- Little or no profit
- Product is launched into the market
- Growth
- Sales increase rapidly
- Market acceptance grows
- Profits rise
- Competitors begin to enter the market
- Sales increase rapidly
- Maturity
- Sales growth slows and peaks
- Market becomes saturated
- Competition is intense
- Profits stabilize or begin to decline
- Focus shifts to differentiation and cost control
- Sales growth slows and peaks
- Decline
- Sales and profits fall
- Product may become obsolete
- Companies may reduce marketing, modify the product, or withdraw it
- Sales and profits fall
Why is failure considered valuable in Design Thinking
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
