Social Proof - Using social norms/proof
3 important questions on Social Proof - Using social norms/proof
Which statement in the most effective in order to promote towel reuse? ![]()
The last one, because it (a) focuses on the injunctive norm of helping the environment, and (b), the most effective one, it uses social proof ('others did it as well, so I might do it too').
What is the goal framing theory? And
The goal framing theory suggests that the way information is presented can influence people's decision-making and behavior. It suggests that people are motivated by goals and are more likely to take action if the information is framed in terms of achieving a positive goal rather than avoiding a negative outcome. This theory has implications in various fields including marketing, healthcare, and education.
For which group is this campain effective and for which group isn't it?![]()
It is effective for people who drink a lot, because they see the 'normal' amount to drink is much less. However, for people who drink every once in a while, it isn't, because they think: "ohh, I can drink much more than I am already doing and it still isn't a lot. People compare themselves.
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