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Summary: Social Psychology And Consumer Behavior
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Read the summary and the most important questions on social psychology and consumer behavior
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chapter 2 culture and nature
This is a preview. There are 10 more flashcards available for chapter 26/01/2017
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cultural animal theory
the view that evolution shaped the human psyche so as to enable humans to create and take part in culture -
chapter 4 choices and actions
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panic button effect
a reduction of stress due to the belief that one has an option of escaping or controlling the situation even if one doesn't exercise it -
capacity to delay gratification
ability to make immediate sacrifices for later rewards -
chapter 6 emotion and affect
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james-lange theory of emotion
the proposition that the bodily processes of emotion come first and the mind's perception of these bodily reactions then creates the subjective feeling of emotion -
schachter-singer theory of emotion
the idea that emotion has two components: a bodily state of arousal and a cognitive label that specifies the emotion -
risk-as-feelings hypothesis
the idea that people rely on emotional processes to evaluate risk, with the result that their judgments may be biased by emotional factors -
broaden and build theory
the proposition that positive emotions expand an individual's attention and mind-set and promote increasing one's resources -
chapter 8 social influence and persuasion
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elaboration likelihood model
theory that posits two routes to persuasion, the one deliberate and the other automatic -
negative attitude change
doing exactly the opposite of what one is persuaded to do -
chapter 9 prosocial behavior
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sensitivity about being the target of a threatening upward comparison
interpersonal concern about the consequences of outperforming others
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