Summary: Strategic Market Management | 9780470059869 | David A Aaker, et al
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Read the summary and the most important questions on Strategic market management | 9780470059869 | David A. Aaker, Damien McLoughlin.
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1 Business strategy: The concept and trends in its management
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1.1 What is a business strategy?
This is a preview. There are 40 more flashcards available for chapter 1.1
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What is a business strategy?
Long term business planning, typically a period of 3-5 years.
Consist of where to compete?
Geograpically Coca cola competes in the US, Mexico
How to compete?
Assets and competences,
Value proposition
Functional strategies
Coca cola has a mass marketing strategy. -
What is the product market investment strategy?
Invest to grow,
Invest to maintain position
Milk the business by minimising investments
Recover as many as assets as posible by liquidating the business -
What is a customer value proposition?
The total of benefits which a vendor promises a customer in return for the customers payment -
Name three examples of a customer value proposition?
1. A goof value- aldi
2. Global presitge louis vuitton
3.Product line breadth Gilette -
What is a manufacturing strategy?
Manufacturers must deal with global challenges such as increasing customer expectation and lower cost competitors -
Name one example of an distribution strategy
Making cocaine available tot the consumer from mexico(production) -
What is a communication strategy?
Designed to help you and your company communicate effectively and meet core organisational objectives. -
What is a information technology strategy?
Overall plan of objectives and principles relate to use of technology. -
What is a global strategy?
An organizations guide to globalization -
Name one example of a global strategy
Mc Donalds for example, anywhere mc donalds goes it ensures it offers products that will appeal to the locals the most, F.E. In India they only eat Vegetarian or chicken products.
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