Designing hospitality experiences - Social context

8 important questions on Designing hospitality experiences - Social context

How is a brand created?

A brand is created in the interaction between sender and receiver, and the interaction itself creates value.

What brings internalised kind of insight?

1. The personality and culture of the brand.
2. Shows what the brand does for its consumers' self image

What is brand personality?

Refers to identity, a set of traits associated with the brand, because of what they say about it and its products.
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What is brand culture?

Is a result of specific values that explain what it stands for and what it will and will not do.

What is a reflected consumer?

The reflected consumer is the prototypical consumer, from the brand perspective. Similar to persona.

What is the key in designing hospitality experiences?

The key in designing hospitality experiences is to make sure that this interaction with culture and relationship creates a natural fit between receiver (the guest) and source (the most company).

What creates the rules and norms a hospitality company will live by?

Brand personality and culture.

What is the key to a successful design for any hospitality experience?

A clear value proposition that is backed up by creating a fit between what the host can and wants to offer and the characteristics and preferences of potential guests.

The question on the page originate from the summary of the following study material:

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