International Difussion of Innovation
3 important questions on International Difussion of Innovation
What are the general conclusions about the sales and takeoff of new products in European countries?
- Sales show distinct takeoff trends.
- Average takeoff time: 6 years.
- Takeoff differs by product: 8 years for white goods, 2 years for brown goods.
- Takeoff varies by region: 4 years in Scandinavia, 7.4 years in Mediterranean.
- Cultural differences partly explain variations.
- Prior international takeoffs boost new product takeoff probability.
What factors drive diffusion in one country compared to another?
Factors driving diffusion between countries:
Cultural and sociecital differences: Ethnical diversity, uncertainty avoidance, mobility,
Cultural and sociecital differences: Ethnical diversity, uncertainty avoidance, mobility,
- Economic conditions: Per capita Income, trade volume of country, decreasing prices, industriousness, competitors
- Technological infrastructure: Availability, advancement.
- Legal regulations: Restrictions, support.
- Geographical factors: Location, resources
- Communication channels: Media, internet access --> Offer of information.
What is the lead market model's focus on an international level how innovations in countries influence each other?
How countries influence each other over time since the introduction of the innovation.
Lead lag: A influences B
Lag-lead: Both B and C influence A
Lead lag: A influences C
Simultaneous: B and C influence each other
Lead lag: A influences B
Lag-lead: Both B and C influence A
Lead lag: A influences C
Simultaneous: B and C influence each other
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