Read the summary and the most important questions on IP3 Defense

• 1 Research Methodology

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• Name the 8 reasons for conducting research 

  1. Determine the size of potential market
     
  2. Knowing who your competitors
  3. Determine the needs of your target group
  4. Defining the type of marketing channel for your product/service
  5. Determine how to implement your marketing mix
  6. Investigating customers Satisfaction
  7. Investigate new ideas
  8. Determine the most suitable location for the company

• Name the 6 requirements of a project

  1. Organised
     
  2. Systematic
     
  3. Data-based
     
  4. Critical
     
  5. Objective
     
  6. Scientific
     

• Name the 6 steps of the research process

  PRRDDP
  

  1. Problem definition
     
  2. Research objectives
     
  3. Research design
     
  4. Data gathering
     
  5. Data analysis + interpretation
     
  6. Presenting the findings
     

• Explain research objectives + name number of step

  Step 2: research objectives —> You should make your objective SMART

• Explain research design + name number of step

  Step 3: Research design —> there are 4 types of research designs
  

  1. Exploratory research: Insights and understanding of a problem + unaware of the problem
  2. Descriptive research: Explaining something that occurs+ aware of the problem
  3. Casual research: identifying relationships between variables + problem clearly defined.
  4. Conceptual research: Developing ways to measure a given phenomenon

• Why is it important to use variable in your research question? + how did you choose for your theme

  The importance of choosing good variables in your research question is to have a strong cause and effect. You need to:
  

  • Identify the variables
  • Describe their relationship
  • Why are they related
  • Is there a logical reasoning for these relationships

• Name the 2 types of research appoarch + description

  Deductive research: Testing a theory by collecting data —> theory driven
  Inductive approach: collecting data to develop a theory —> data driven

• Explain data gathering  + name of step

  Step 4: Data gathering —> this is how you collect data to look at your issue of interest
  
  there are 2 types of data gathering
  1. Secondary data —> data that already exists + is explored before the primary data
  2. Primary data —> Data that is collected particularly to answer your research question with qualitative data + quantitative data 

• Explain data analysis & interpretation + name the step

  Step 5: data analysis & interpretation
  •How will you explore the data collected?
  •What do the results say about your research issue?
  • What can we learn for practice and theory from our findings?
  •IF there are unexpected findings, how can we explain these?

• 2 Literature review

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• What is used define what areas that need to be for the LR + what type of works are used

  Use a diagram that will 
  

  • Identify > relevant issues of the research topic

  • Visualise > how issues related to others subjects
  • Prioritise > areas for further research
  • IP3 > Academic work( work that is reviewed by other academic)
  • Other IP> academic + business works (providing industry examples & showing relevance)