Direct and online marketing: building direct customer reationships - Online Marketing

6 important questions on Direct and online marketing: building direct customer reationships - Online Marketing

What are click only companies (dot coms)?

They operate online an have not brick-and-mortar market presence.

What are click and mortar companies?

Companies that have included online marketing to their operations.

Name 4 online marketing domains?

1. Business to consumer
2. Business to business
3. Consumer to consumer
4. Consumer to business
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

Name 4 ways of setting an online marketing presence?

1. Creating a website
2. Placing ads and promotions online
3. Creating or participating in online social networks
4. Using e-mail

Name 2 types of websites and what it is used for?

1. Corporate website: designed to build customer goodwill, collect customer feedback and supplement other sales channels.
2. Marketing website: Engages consumers in interactions that will move them closer to a direct puchase of other marketing outcome.

What is viral marketing?

The word of mouth version of internet where marketers create websites, videos, e-mails, cell phone messages that consumers are willing to pass to other customers.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo