Analyzing the Marketing Environment - The Political and Social Environment / The Cultural Environment
7 important questions on Analyzing the Marketing Environment - The Political and Social Environment / The Cultural Environment
What does the leglasiation in the political environment protect?
- Consumers from unfair business
- The interest of society against unrestrained business behavior
What is cause-related marketing?
What do companies do to meet social responsibility?
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Within the cultural environment we distinguish core beliefs and secondary beliefs. What's the difference between those two?
In the cultural environment, there are characteristics that affect marketing decision-making, which 2?
2. Shifts in secondary cultural values
What are core beliefs and values?
Shifts in secondary beliefs and values tend to be forecasted by marketers, on which 6 aspects do marketers focus?
2. Peoples' view of others
3. Peoples' view on organizations
4. Peoples' view on society
5. Peoples' view on nature
6. Peoples' view on the universe
The question on the page originate from the summary of the following study material:
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