Customer-Supplier Relationships and Performance Excellence

21 important questions on Customer-Supplier Relationships and Performance Excellence

What is recognized as strategically important in customer-supplier relationships?

Recognition of the strategic importance of customers and suppliers

What type of relationships should be developed between customers and suppliers?

Development of win-win relationships between customers and suppliers

What is the first entity in the Customer-Supplier Chain?

Customer/Supplier (Coal mine)
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What are just the price of entry to get into the game?

“Superior quality, consistent service, and competitive pricing are just the price of entry to get into the game.”

On what basis should relationships be established in customer-supplier interactions?

Establishing relationships based on trust

What is the relationship between satisfaction and loyalty according to the slide?

“Satisfaction is an attitude; loyalty is a behavior”

What entity follows the Coal mine in the Customer-Supplier Chain?

Customer/Supplier (Steel mill)

What must suppliers continually do to align with customer needs?

Suppliers must continually improve and align their operations with customer needs.

What is a customer in the context of Business, Nonprofit and Government?

An actual or potential user of your organization’s products, programs, or services. Customers include the end users of your products, as well as others who are immediate purchasers or users, such as distributors, agents, or organizations that process your product as a component of theirs.

What do loyal customers do according to the business case for customer focus?

Loyal customers spend more, are willing to pay higher prices, refer new clients, and are less costly to do business with.

What entity follows the Steel mill in the Customer-Supplier Chain?

Customer/Supplier (Auto plant)

Who are considered stakeholders in Business, Nonprofit and Government?

All groups that are or might be affected by your organization’s actions and success. Key stakeholders might include customers, the workforce, partners, collaborators, governing boards, stockholders, donors, suppliers, taxpayers, regulatory bodies, policy makers, funders, and local and professional communities.

How much more does it cost to find a new customer compared to keeping an existing one happy?

It costs five times more to find a new customer than to keep an existing one happy.

What is the final entity in the Customer-Supplier Chain?

Customer/Supplier (Car rental agency)

Define a customer in the Education sector.

An actual user or potential user of your organization’s educational programs and services. Customers include direct users (students and possibly parents), as well as others who pay for your programs and services.

How many more people do dissatisfied customers tell about bad experiences compared to good ones?

Dissatisfied customers tell at least twice as many friends about bad experiences than they tell about good ones.

Who are stakeholders in the Education sector?

All groups that are or might be affected by your organization’s actions and success. Key stakeholders might include customers, parent organizations, ..., alumni, employers, ..., suppliers, ..., (plus many others listed above for Business).

What is customer engagement?

Customer engagement is customers’ investment in or commitment to a brand and product offerings.

What is a customer in the Health Care sector?

An actual or potential user of your organization’s health care services. Customers include the direct users ... (patients), as well as others who pay for your services, such as patients’ families, insurers, ...

What are the characteristics of customer engagement?

  • Customer retention and loyalty
  • Customers’ willingness to make an effort to do business with the organization
  • Customers’ willingness to actively advocate for and recommend the brand and product offerings

Who are stakeholders in the Health Care sector?

All groups that are or might be affected by your organization’s actions and success. Key stakeholders might include customers, the community, employers, health care providers, patient advocacy groups, ..., suppliers, ..., (plus many others listed above for Business).

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