Visual appeal: science through images - Book: Visuals and the linear communication model

16 important questions on Visual appeal: science through images - Book: Visuals and the linear communication model

What is the range of design complexity?

  • Simple to very complex design
  • Used alone or combined with text/sound
  • Versatile use
  • Addresses real to abstract
  • Cognitive influences

What is 1-to-many communication?

- Examples: missing person poster, social media, sign language.

What is the linear model of communication used for?

  • Understand how factors affect visual communication
  • Enhance or interfere message to audience
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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What are semi-permanent visuals?

  • Rarely changed once published.
  • Edited, adapted, combined.

How do visuals influence communication?

  • Affect encoding and decoding
  • Noise can cause message loss
  • Context shapes the message

How can visuals be remote or local?

  • Separated by distance or in same place.
  • Separated by time or same time.

What is an icon in visual encoding/decoding?

  • Graphical representation
  • No context needed
  • Example: bike

What causes noise in visuals?

  • Contrast: dark background/words.
  • Blocking: overlapping symbols.
  • Visual clutter: extraneous info.
  • Weight: size of message.

What is an index in visual encoding/decoding?

  • Represents relationship indirectly
  • Example: skull for poison
  • Relates to cause and effect

What are cognitive clashes in visuals?

  • Images create emotions/feelings.
  • Blue tone in water implies cleanliness.

What characterizes a symbol in visual encoding/decoding?

  • Abstract concept representation
  • Needs context
  • Example: yin-yang

How do colour signals affect visuals?

  • Distort natural themes.
  • E.g., happy yellow to muted yellow is depressing.

How are visuals related to communication channels?

  • 1-to-1 communication
  • Example: showing a meme

What are direction signals in visuals?

When a visual gives indication to where to focus attention

What feedback is visible in visuals?

  • Visible physical response.
  • Emojis like thumbs up/down, heart, laughing.

What are other factors in visuals?

  • Size
  • position
  • colour
  • weight (e.g., bolded word).
  • Created to view quickly (e.g., road sign)

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