Visual appeal: science through images - Book: Visuals and the linear communication model
16 important questions on Visual appeal: science through images - Book: Visuals and the linear communication model
What is the range of design complexity?
- Simple to very complex design
- Used alone or combined with text/sound
- Versatile use
- Addresses real to abstract
- Cognitive influences
What is 1-to-many communication?
What is the linear model of communication used for?
- Understand how factors affect visual communication
- Enhance or interfere message to audience
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What are semi-permanent visuals?
- Rarely changed once published.
- Edited, adapted, combined.
How do visuals influence communication?
- Affect encoding and decoding
- Noise can cause message loss
- Context shapes the message
How can visuals be remote or local?
- Separated by distance or in same place.
- Separated by time or same time.
What is an icon in visual encoding/decoding?
- Graphical representation
- No context needed
- Example: bike
What causes noise in visuals?
- Contrast: dark background/words.
- Blocking: overlapping symbols.
- Visual clutter: extraneous info.
- Weight: size of message.
What is an index in visual encoding/decoding?
- Represents relationship indirectly
- Example: skull for poison
- Relates to cause and effect
What are cognitive clashes in visuals?
- Images create emotions/feelings.
- Blue tone in water implies cleanliness.
What characterizes a symbol in visual encoding/decoding?
- Abstract concept representation
- Needs context
- Example: yin-yang
How do colour signals affect visuals?
- Distort natural themes.
- E.g., happy yellow to muted yellow is depressing.
How are visuals related to communication channels?
- 1-to-1 communication
- Example: showing a meme
What are direction signals in visuals?
What feedback is visible in visuals?
- Visible physical response.
- Emojis like thumbs up/down, heart, laughing.
What are other factors in visuals?
- Size
- position
- colour
- weight (e.g., bolded word).
- Created to view quickly (e.g., road sign)
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