Visual appeal: science through images - Book: Introduction to visual communication
7 important questions on Visual appeal: science through images - Book: Introduction to visual communication
What is the myth about image processing speed?
- Claim: We process images 60000 times faster than text.
- Found in resources and reports.
- Origination can't be traced.
What are the key features of visual communication?
- Relies on eyesight
- Uses signs (symbols, indexes, icons)
- Memorable: better than text
- Concise: information dense
How is visual communication described in the summary?
- Uses images instead of words.
- Avoids language, more universal.
- Contains misinformation like other science.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Why is visual information richer than text?
- Photographs convey more information
- Avoids language/grammar constructs
- Used in public facilities like airports/shopping centers
What does the disabled sign symbol actually mean?
- Means "accessibility"
- Created by WHO and ISO
- Doesn’t need language for understanding
How do words and pictures differ in brain processing?
- Less distinction than expected
- Words processed like pictures
- Words sounded in heads for meaning
Why do airports and shopping centers use symbols?
- Symbols/logos are universal
- Don’t require specific language
- Streamline communication for diverse audiences
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
