Innovation and design in services and products - What are the stages in service and product design?

8 important questions on Innovation and design in services and products - What are the stages in service and product design?

What is Concept Generation?

This transforms an idea for a service or product into a concept which captures the nature of the service or product and provides an overall specification for its design.

What is the design funnel used for?

It is a tool for reducing the amount of options in the early design activity.

What is Concept Screening?

Examining its feasibility, acceptability and vulnerability in broad terms to ensure that it is a sensible addition to the company’s service or product portfolio.
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What is Preliminary Design?

The identification of all the component parts of the service or product and the way they fit together. Typical tools used during this phase include component structures and flow charts.

What is Design Evaluation and Improvement?

Re-examining the design to see if it can be done in a  better way, more cheaply or more easily.

Name the two most important techniques that can be used in design evaluation

1) Quality function deployment
2) Value engineering

What is Prototyping and final design?

Providing the final details which allow the service or product to be produced. The outcome of this stage is a fully developed specification for the package of services and products, as well as specification for the processes that will make and deliver them to customers.

A first attempt at both specifying the component services and products in the package, and defining the processes to create the package is the stage of design?

Preliminary design

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