Read the summary and the most important questions on Understanding Communication Research Methods A Theoretical and Practical Approach | 9781135053628 | Stephen M. Croucher; Daniel Cronn-Mills

• 1 Research Paradigms - Introduction and Ethics

• 1.1 Why Take Research Methods?

• What are (three) academic benefits of understanding research methods?

  1. Improve your academic skills (locate, critique & use academic material)
  2. Effective writing
  3. Critical analysis/thinking (= a. Know what concept means, b.  evaluate concept & c. Make judgement about concept)

• What are (three) practical benefits of understanding research methods?

  1. Better communicate (e.g. Prepare presentations, reports)
  2. Understand the professional world
  3. Compete in the world after graduation

• 1.2 A Few Key Terms

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• Are we always sending messages to others. If yes, in what ways?

  Yes we are, either verbally or nonverbally. You cannot not communicate

• What does the term communications mean? And how does this differ from the term communication?

  Technological system for transmission of information. Examples: phone, tv, internet etc. The difference with communication is that it's a technology.

• What is method? And methodology?

  Method= Systematic technique/procedure to conduct research ("how to"). Each method is different and has its own rules
  Methodology= the study of  1 or more methods ("the theory behind the method")

• 1.3 Ethics

• Ethics has many different definitions. What is the definition according to Stephen and Daniel, the authors of the textbook "Understanding Communication Research Methods"?

  The actions, thoughts, values, principles and communicative practices one has in determining how to interact with and treat others.

• 1.4 Ethics and the Scientific Community

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• What does utilitarian ethics mean?

  Full freedom to conduct research, as long as the benefits outweigh any potential harms of the research

• *Who created the Belmont Report and why?

  The National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research, in response to many unethical incidents in the past

• *What does the Belmont Report outline and what are the 3 key principles identified?

  It outlines ethical guidelines and principles for research with human subjects. The 3 key principles: respect, beneficence & justice

• What kind of research needs IRB approval?

  Any research involving human subjects