Theories of culture: a fundamental question - Thinking back: from what culture is to what intercultural communication is

4 important questions on Theories of culture: a fundamental question - Thinking back: from what culture is to what intercultural communication is

How is intercultural communication often defined?

It is often defined as the study of how people from different cultural backgrounds communicate with each other.

What is an etic paradigm?

Comparing one culture with another using culture-general constructs.

What is an emic paradigm?

Using local cultural terms to interpret a cultural phenomenon.
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What is the field of intercultural communication really about?

The field of intercultural communication is primarily concerned with how individuals, in order to achieve their communication goals, negotiate cultural or linguistic differences which may be perceived relevant by at least one party in the interaction.

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