Business - Chapter summary
3 important questions on Business - Chapter summary
At which two core business activities did we look?
Advertising and negotiation.
What do Neeley et al. (2012) warn about?
The hidden turmoil of language-related 'inefficiencies' in international business, which largely remain unknown or overlooked as the use of a common language in global collaboration increases.
What are the disadvantages of 'English-only' policies or other similar language mandates?
They hurt and very often result in reduced or loss of information, apprehension, anxiety, disruption of the collaborative process, and productivity loss.
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