Summary: Global Marketing | 9781292100111 | Svend Hollensen

Read the summary and the most important questions on Global Marketing | 9781292100111 | Svend Hollensen

• 1 Lecture 1 + Practise exam

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• What is the most appropriate approach when an organization has no or little experience in international markets?

  Strategic alliance

• How does Nike manufacture

  They outsource

• Which rule is where the decision maker uses the same entry mode in all foreign markets and ignores the heterogeneity on individual foreign markets?

  Naïve rule

• The informal way of measuring purchasing power for two currencies:

  Big Max index

• High degree of globalism refers to

  Many interdependencies between markets, customers and suppliers, and many small players in the industry.

• Barriers of internationalisation when initating:

  Insufficient resources, lack of connections, lack of access to distribution channels.

• Barriers of internationalisation when in process:

  Market risk, commercial risk, political risk

• 1.3 Developing international service strategies

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• What are three categories of services?

  1. People processing
     
  2. Possession processing
  3. Information-based services

• What is the definition of Cloud computing?

  Cloud computing is a general term for anything that involves delivering hosted services over the internet. In cloud computing, the word cloud is used as a metaphor for ''the internet''.

• 1.4 The product life cycle

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• What is the definition of Product Life Cycle?

  Concerns the life of a product in the market with respect to business/ commercial costs and sales measures. Simply explained, it is a theory in which products or brangs follow a sequence of stages, including introduction, growtih, maturity and sales decline.