Direct and Online Marketing: Building Direct Customer Relationships
5 important questions on Direct and Online Marketing: Building Direct Customer Relationships
Digital marketing has become an essential part of your brand strategy.
Can you describe the four key factors that contributed to this fact?
- Increased online usage.
- Two-thirds of the world's population uses the internet (5.45 billion!).
- A person spends an average of 6.5 hours a day using the internet.
- Mobile and E-commerce boom.
- Almost all internet users primarily use smartphones to browse the internet.
- 33% of the world's population are online buyers (2.64billion).
- Social Media.
- 95% of the internet users worldwide uses social media (5.17 billion).
- Technological Advancements and Data Insights.
- Many companies report using data analytics.
- 69% of marketers report that they've incorporated AI into their marketing strategies.
When selecting the appropriate medium(s) for advertising, what are the four key factors to consider?
- Reach.
- Choose the medium(s) to which a high percentage of your target audience is exposed.
- Frequency.
- Your target audience also needs to be frequently exposed to the medium(s) you choose.
- Impact.
- Make sure your target audience has a positive relationship with the medium(s) you choose.
- Engagement.
- The medium(s) you choose should enable the target audience to further their experience with the message.
Can you describe the four different types of traditional mediums that you can use for advertising?
- Television.
- Print.
- Newspapers, magazines, direct mail, posters, flyers, brochures.
- Radio (/podcasts).
- Outdoor.
- Billboards, banners & signs, retail, transit.
- Experiential: immersive experiences that allows for direct engagement of consumers with the brand.
- E.g., pop-up activations, product sampling.
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What is direct marketing and what does it consist of?
What is a customer database?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
