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Summary: Marketing Marco
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When started the branding theory?
in the 90ies -
Which companies are create a glue value?
Companies who use a certain type of a marketing approach -
What is postmodern marketing?
Postmodern marketing is a term derived from postmodern philosophical movements where are cultural tendencies of inherent suspicion towards a global cultural narrative or meta-narrative.
- Brands are not satisfying consumer needs but adding value to their lives
- they help consumers creating experiences
- consumers have an active role in the marketing process
> functional (tastbaar)
> emotional (niet tastbaar) -
What is TEASE marketing?
Forget the customer, develop market tease.
Co-evolving Companies and Consumers:
The roles of subject and object are continuously redefined. -
What are hypermodern strategies?
- Control: pretension to be able to know exactly what consumers want to order to convince them to buy
- Often related to building up sophisticated databases
- Technology and speed -
What is by the hypo dimension scale by hypermodern?
Product features -
What is by the hypo dimension scale by postmodern?
Context of use -
Explain the calculation of the hypo dimension?
Marketing approach= AC + AV + PA
AC= How much consumer activation?
AV= Who decides upon the meaning of the message?
PA= Aimed at creating a fan-base? -
What is a algorithm?
- Self feeding
- Variation, selection and reproduction
- It is a procedure -
What is manipulating behavior?
Neuromarketing and behavioral economics
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